Story Clarity Diagnostic
The Diagnose Phase

Story Clarity Diagnostic

Most people try to fix their story from the outside, a better pitch, a sharper deck, stronger language. But a story that isn't clear internally rarely lands clearly on the outside. This worksheet is an invitation to get clear first, alone, or with your team. If you do it together, notice where your answers align, and where they don't. That gap is data.

Type your answers directly into each box. Nothing here saves automatically, download or email your worksheet when you're done so you don't lose your work.

01
Who Is the Hero?
A real person, not a category. Who are they?
What are they going through right now?
What do they want on the other side of working with you?
02
What's Standing in the Way?
Not a lack of resources, that's a symptom. What's the real thing working against your hero, a system, an unspoken rule, a gap nobody talks about?
What would it mean for your community to help take that down, together, not just fund a service around it?
03
Who Are We?
Not what you do. What do you stand for that no one else does?
04
Why Does It Matter?
What changes in the hero's life because you exist?
05
We Exist So That ___
Finish this sentence three different ways, from three different people in your organization. Don't filter each other, write it down exactly as said.
NOTE Look for the words that repeat. That repetition is data, not coincidence.
06
Find the Brand Anchor
What words kept showing up across your answers above?
Say your theme in six words or less. That's your anchor.
07
Keep It Consistent
State the one emotional truth every single thing you put out should return to, not a slogan, the feeling underneath all of them.
Name one or two real people whose story you can return to again and again, not a one-time testimonial, a character your audience gets to know over time.

This worksheet gets you clear, that's Diagnose. A Clarity Call is where we shape this into a story ready for a real audience, that's Design.


Sending your answers opens your email app and sends them directly to Nicole, so she has real context before your call. If you don't book a Clarity Call yourself, she'll personally reach out within 24–48 hours.
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